As a business, Checkatrade wanted to explore ways to attract more tradespeople to sign up. One of the ideas we explored was a freemium model. The idea was to list all trade businesses in the UK and allow consumers to find any tradesperson's listing and leave a review. The listing would be a basic profile that heavily promoted trades paying for a subscription. Tradespeople could then claim their listing and pay a subscription to get access to a fully featured listing.